Shopping sustainably and more consciously has become more important than ever in today’s world. “Fairtrade”, “Organic”, “Bio” - are all more than just buzzwords. We at The Coffee Souq, take responsibility to not only support social initiatives but also to educate and spread awareness on why it is so important. Let us walk you through what these terms actually mean, what impact does it make and to whom, and why it’s high time that we get educated about these and start shopping more responsibly.

Health and environmental awareness have long been part of a positive lifestyle. Therefore, our organic bio varieties are produced under controlled organic conditions and represent a modern indulgence in two ways: good for coffee lovers and nature! When producing these varieties, coffee farmers do not use synthetic chemical sprays and fertilizers. The precious green coffee is hand-picked by the smallholders and processed on location in the traditional manner before it is refined into delicious organic bio coffees. You can taste the love for nature!

Fairtrade aims to make a significant contribution to the development and to improve the lives of people and families involved in the production in the growing countries. It is about a process - a way of change – that leads to social, economic and economic improvements.

What does the “Fair Trade Seal” stand for?
It stands for fairly grown and traded products, in which all ingredients are traded 100 percent under Fairtrade conditions and are physically traceable, such as for coffee or bananas. Fairtrade connects consumers, companies, and producer organizations and changes trade (s) through better prices for smallholder families, as well as decent working conditions for employees on plantations in developing and emerging countries.

What are the “Fair Trade Standards”?
The Fairtrade standards are the set of rules that small farmers' organizations, plantations, and companies along the entire value chain must adhere to. They include social, ecological, and economic criteria to ensure sustainable development of producer organizations in developing and emerging countries.

SOCIAL CRITERIA - Strengthening smallholders:

  • Organization in democratic communities (with cooperatives)
  • Promotion of union organization (on plantations)
  • Regulated working conditions
  • Prohibiting child labor
  • Non-discrimination

ECOLOGICAL CRITERIA – Environmental protection:

  • Environmentally friendly cultivation
  • Protection of natural resources
  • Ban on dangerous pesticides
  • No genetically modified seeds
  • Promotion of organic cultivation through the organic surcharge

ECONOMIC CRITERIA - Requirements for dealers and manufacturers:

  • Payment of the Fairtrade minimum price and Fairtrade premium
  • Proof of the flow of goods and money
  • Guidelines for using the seal
  • Transparent trade relationships
  • Pre-financing

What impact do I make when I purchase fair trade bio coffee?
The TransFair e.V. association guarantees a minimum price for the harvests which is higher than the world market level. It not only covers the production costs and basic expenses for survival, it also enables investment in education and health programs. Few of the most important impacts you get to create when shopping consciously are:

  • Greater economic stability, Improved income situation and more financial stability for small holder families
  • More self-confidence and dignity of smallholder families and employees on plantations
  • Self-determination and assumption of responsibility by strengthening the organization
  • Regulated working conditions and improved health protection on plantations
  • Protection of natural resources and promotion of organic agriculture

What is in it for me?
Fair-trade, organic coffee is better for your health and tastes better. As the demand for global coffee increases, methods of mass-producing coffee lead to lower-quality produce. Sustainably grown organic coffee is often grown slower and under the rain-forest canopy. It is also grown without chemical fertilizers and pesticides, allowing the coffee to keep all of its nutrients.

What is more, organic coffee plants create soil that holds its complex nutrient base. These plants can then feed nutrients back into the beans at a slow and steady rate, adding a robust, smooth flavor to the beans. It also allows the native soil to retain its complex nutrient base (as compared to the depleted soils commonly found on full-sun coffee farms).

Many of us start the day with a cup of coffee (ok, maybe more than one…). But with our morning lattes relying on the hard work of more than 25 million smallholder farmers around the world, we should also spare a thought for what goes into growing those delicious beans.

We at The Coffee Souq is committed to taking initiatives to push for change and be the change we want to see in the world. It’s now your responsibility to support us and help us sustain these initiatives. While we are still on our toes on what better we can do, go grab a pack of Fairtrade Bio Coffee and know you’re doing your part to supporting coffee farmers around the world as well as our planet itself. Shop HERE.